MARKETING

Marketing is a total system of business activities designed to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives.

Marketing is Management process involved in identifying, anticipating, and satisfying customer profitability.

Marketing is essential to the survival of any organization, it is fast-paced and dynamic; it is highly visible; it is rewarding to its successful practitioners and frustrating to the less fortunate and sometimes it is controversial.

The management process in marketing is the planning, implementation and evaluation of the marketing effort in an organization. Implementation is the stage in which an organization attempts to carry out its strategic planning. Strategic planning is virtually useless if it is not implemented effectively. Implementation includes three activities organizing, staffing and directing.

In organizing the company should first coordinate all marketing activities into one department whose top executive reports directly to the president. Then within the marketing department the company may utilize some form of organizational specialization based on geographic territories, products, or customer types.