CRITICAL ANALYSIS OF THE THEORETICAL CONCEPTS RELATING TO PRACTICAL EXPERIENCE DURING INTERNSHIP WITH MARKETING DEPARTMENT

No doubt that now a day Crescent Bahuman Limited of Pakistan is on top among all the Pakistan garment factories. During my two month practical experience in the marketing department, I observed that the first position is due to hard working, sincerity and loyally to their management and employees to their work, Their focus is to satisfy their customer through providing different types of quality product on demand and handling the complains of customers very energetically. One important point which I observed there is in time communication with in the department, within the organization, between the departments and outside directly with customer. I also observed that management of marketing department is normally focused on the foreign customers and it must also capture the local market of Pakistan. In this way, they can generate maximum profit not only from foreign customers but also from local customers.

28. SUCCESS AND FAILURE OF DIFFERENT PRODUCTS OF THE ORGANIZATION IN THE MARKETING ALONG WITH REASONS.

Crescent Bahuman Limited has not a long range successful products in past. When the organization started the production on commercial basis in June 1995, it produced product on limited basis because foreign customer are not satisfied with the quality of CBL. Then as time passes, CBL concentrate the different requirements of customers and products quality products. And now a day, all the big customers such as, Levi’s all over the world, Big star, ALF, Mustang, Express, Limited, Carr era, Ben Sherman and New Start are Successfully working with CBL. Recently, a foreign customer name Nautica has left the CBL due to poor quality of products. And Levi’s also give orders to some other Pakistani garment factories. So, the management of CBL must thing seriously to retain the customers and must establish long term relationship by providing quality products to their customers.